In some tourist spots, the local government offers free walking tours to galleries, streets, buildings, and museums. You can make profits by starting your own walking tour company. This is a great way to make money because some tourists prefer to take walks instead of riding buses, train, or trolley.
This post is part of our Build My Business series, in which our in-house experts, hobbyists, and ghost tour business plan curious marketers show you how they would use LeadPages to launch a campaign for a very specific—though hypothetical—business purpose. This week, I celebrate the witching season by imagining a campaign to launch a new ghost tour.
On the itinerary for the weekend: Not really, it turned out. She just likes ghost tours.
At first I thought this was a little strange. It seems to be human nature: So to kick off the spookiest month of the year, I gave some thought to how I would use our deep-seated love of the eerie to build a campaign for a ghost-tour company.
The Context To make things more interesting, I imagined a context for my campaign. I decided this would be a new venture undertaken by a small company that already ran non-spooky historical tours but wanted to drum up some new seasonal business.
And I assumed I had at least two existing marketing assets: I did a search for Minneapolis ghost tours and found just one small company offering them.
My competitor offered walking tours confined to one small area of the city, so the fact that I was able to offer bus tours was a real asset.
I thought I could create a sense of urgency and exclusivity if I decided to hold my ghost tours only through mid- autumn, and limit the group size. These three points will inform the landing pages I create and my other messaging throughout the campaign.
Since Halloween-time spookiness has lots of fans, I figured my tour attendees could come from just about anywhere. My campaign funnel like all campaign funnels would have three phases. Email Many of my most promising prospects most likely lie among people who have already attended a past tour and have subscribed to my mailing list.
Custom Landing Page Where would I send this portion of my audience? Although my main website has information on this new tour, it also has some potential for distraction with information about my other tours and the rest of my company.
To download this easy template and start filling up your own events online or offlineclick below: Facebook Ads and Google AdWords. My strategy for each would be slightly different: The entire map would serve as a teaser for my tour: Those who care to scroll down can also get some of that information right on the page, which will be helpful when I use this page with Google AdWords.
Google AdWords AdWords prefers ads that link to pages with contact information and a strong navigation structure. Some portion of the people who click through to this page may be ready to buy tour tickets right away, so further down the page I include a link directly to my booking page.
To use this template yourself, click below for a free download: Guerilla Advertising Imagine walking around the city as evening falls and dead leaves rattle down the street.
You come upon an eerie message written on the sidewalk in chalk: Of course, I can publicize my LeadDigit in other ways, too—but this simple tactic is a free and easy way to start building some spooky buzz. Traditional Media My new tour would be a natural fit for local papers, magazines, and perhaps even radio and TV news segments, all of which often cover seasonal events.
And if I can get a radio appearance, I can tell listeners to text my LeadDigit to get more information. You can download this powerful template for yourself here: By this point, I should be filling up my tours from many different traffic sources—all while building a robust email list that I can use throughout the year to tell subscribers about my other, non-haunted tours.
If this campaign gets this branch of my business off to a successful start, I can start thinking about other creative marketing possibilities, such as. I could start engaging a year-round audience of spooky-history fans by collecting stories of local hauntings, both from my files and from reader submissions.
This would also be a natural additional place to offer my lead magnet. Scary Stories to Tell on the Web?The Travel Agent Business Plan is a sample business plan of Adventure Travel International (ADI) that serves as a perfect example of a business plan prepared by a travel agency taking all the aspects like list of competitors into consideration.
Administrative and legal costs incurred in setting up the business and the tour operations.
A reserve to cover overall operating costs, aside from bus operating costs, over at least the first three months of operations. The following chart illustrates the highlights of our business plan over the first three years. HAUNTED AMERICA TOURS Official Web Site is a ghost tour information site; our information is only as reliable as readers' contributed ghost and haunted reports.
We assume no credit for your adventures, and accept no liability for your misadventures. HAUNTED AMERICA TOURS Official Web Site is a ghost tour information site; our information is only as reliable as readers' contributed ghost and haunted reports. We assume no credit for your adventures, and accept no liability for your misadventures.
A(n) ghost tours business using a DBA Doing Business As Trade Name in Adams County, i.e., starting businesses using a company name other than the legal (given name) owner's name, need a(n) DBA Doing Business As Trade Name Registration.
The thought of giving people a psychological thrill or creating a gory scarefest is a good start when it comes to opening a haunted house. Putting together a business plan is .